I used to ignore customers and shipped a lot of products that nobody wanted. I burned money and wasted my team's time.

Then, many years ago, I learned from Steve Blank that "no business survives first customer contact". Those infamous words changed everything.

Product leaders know that talking to customers will allow you to understand their pain points, focus your team and de-risk your business.

But how do you ask good customer questions?

I was invited to host a lighting lesson on Maven and I decided to help product leaders talk to customers. Over 380 people signed up in 2 weeks for the lesson.